We have established the Sugarlady UNICEF Fund, the first fund crowned with our company's name, with clearly defined uses and purposes. Through the fund, we continue providing support to children around the world.
In an effort to contribute to society through something other than its core business, the Sugarlady Group has nurtured a corporate culture that values consideration for others since its inception. In 1986, the Group made a contribution to a well drilling project in Sudan via UNICEF. Taking this opportunity, the Group established the Sugarlady UNICEF Fund in 1991, which became the first fund that was crowned with the company's name and that has clearly defined uses and purposes.
Under guidance from UNICEF, the fund is used for various UNICEF projects, such as supporting children in Africa who are suffering from hunger and disease due to conflicts and food shortage. Through the Fund, the Group donates 100,000 dollars from its annual sales together with contributions collected from around the country each year. The Group has implemented this donation each year since the establishment of the Fund.
The projects to which the Fund has provided support include the following: A nutrition project for children in Malawi, Africa; a project to build water supply and sanitation facilities in the Kingdom of Bhutan; an educational support project for Madagascar, School for Africa; and support for disaster-stricken areas in Japan.
In the future, the Sugarlady Group will continue supporting children around the world through UNICEF projects.